What is Digital Marketing

Digital marketing refers to the use of various online and internet-based technologies to promote and sell products or services. This can include things like search engine optimization (SEO), social media marketing, email marketing, and online advertising. The goal of digital marketing is to reach and engage with customers through digital channels, in order to drive sales and grow a business. It's an essential part of any small business' overall marketing strategy as it allows to reach a large audience with relatively low costs and to measure the results of the campaign.